S.L. Benfica fans can now lay down bitcoin and ether to pick up a team jersey.
Serena Williams, one of the most successful tennis players ever, has revealed she invested in Coinbase via a previously secret VC firm.
The litecoin logo is to take prime place in the Octagon at an Ultimate Fighting Championship event this Saturday.
Online investment platform eToro has inked a deal that will see it use bitcoin to pay for sponsorship at seven Premier League soccer teams.
Major League Baseball (MLB) is partnering with a blockchain startup to launch a decentralized app trading game.
Fernando Alonso, the world's top Formula One racing driver, is tapping a blockchain-secured platform to safeguard his image rights.
Created by WENN Digital, KODAKOne and the KODAKCoin is announced to launch at 6 major OVG sports venues reaching over 10 million fans per year.
iGaming platform provider CashBet has partnered with Arsenal Football Club in a deal that will promote the firm's new crypto token.
Could blockchain solve problems for America's pastime? Tech enthusiast Josh Metnick gives the idea an epic at bat.