Crowdfunding Campaign Aims to Promote Bitcoin at NASCAR
Rookie driver Alex Bowman has joined a crowdfunding campaign to bring a bitcoin-themed car to the Sprint Cup series.
European soccer body UEFA says it has completed a "successful" trial of a mobile ticketing app built with blockchain.
The National Football League Player's Association is partnering with a blockchain startup to help its athletes license products in return for tokens.
French soccer club Paris Saint-Germain is planning to issue its own cryptocurrency as a way to incentivize participation from its international fans.
Taiwanese insurance giant Fubon Life is aiming to place a sports blockchain called Bravelog at the heart of its blockchain initiatives.
Self-enforcing smart contracts could prevent disputes in the sports world and ease pressure on the legal system, says a former professional player.