One of the most popular soccer clubs in the world is launching a crypto token that it says will boost fan numbers by allowing them to "be heard."
French soccer club Paris Saint-Germain is planning to issue its own cryptocurrency as a way to incentivize participation from its international fans.
European soccer body UEFA says it has completed a "successful" trial of a mobile ticketing app built with blockchain.
The National Football League Player's Association is partnering with a blockchain startup to help its athletes license products in return for tokens.
Taiwanese insurance giant Fubon Life is aiming to place a sports blockchain called Bravelog at the heart of its blockchain initiatives.
Self-enforcing smart contracts could prevent disputes in the sports world and ease pressure on the legal system, says a former professional player.
Rookie driver Alex Bowman has joined a crowdfunding campaign to bring a bitcoin-themed car to the Sprint Cup series.
Anonibet, the first bitcoin sportbook and casino, has become the latest gold member of the Bitcoin Foundation.
Bitcoin payments processor BitPay will sponsor the St. Petersburg Bowl over the next three years.
Crowdfunding platform CryptoMex launches a historic campaign to promote bitcoin and pave new avenues to sports sponsorship.