LA Kings Now Let Fans Verify Merchandise Using a Blockchain App

The U.S. ice hockey team has launched a blockchain-based app allowing fans to ensure their merchandise and memorabilia are the real deal.

Juventus Soccer Club Is Launching a Crypto Token to Give Fans a ‘Voice’

One of the most popular soccer clubs in the world is launching a crypto token that it says will boost fan numbers by allowing them to "be heard."

Major French Soccer Club Plans to Launch Its Own Cryptocurrency

French soccer club Paris Saint-Germain is planning to issue its own cryptocurrency as a way to incentivize participation from its international fans.

Soccer Body UEFA Scores ‘Successful’ Blockchain Ticketing Trial

European soccer body UEFA says it has completed a "successful" trial of a mobile ticketing app built with blockchain.

NFL Players Union Strikes Deal to Help Athletes Earn Crypto

The National Football League Player's Association is partnering with a blockchain startup to help its athletes license products in return for tokens.

A Plan to Scale the World’s First ‘Sports Blockchain’ is Accelerating

Taiwanese insurance giant Fubon Life is aiming to place a sports blockchain called Bravelog at the heart of its blockchain initiatives.

Ex-Rugby Star: Smart Contracts Could Prevent Legal Disputes in Sport

Self-enforcing smart contracts could prevent disputes in the sports world and ease pressure on the legal system, says a former professional player.

Crowdfunding Campaign Aims to Promote Bitcoin at NASCAR

Rookie driver Alex Bowman has joined a crowdfunding campaign to bring a bitcoin-themed car to the Sprint Cup series.

Anonibet Talks Bitcoin Foundation Membership, World Cup Contest

Anonibet, the first bitcoin sportbook and casino, has become the latest gold member of the Bitcoin Foundation.