The NASCAR driver has a new sponsorship deal with Jack Dorsey's Cash App. His car will sport the bitcoin logo at race events.
The litecoin logo is to take prime place in the Octagon at an Ultimate Fighting Championship event this Saturday.
Coinbase branding will feature across the BLAST Premier Spring Showdown in April and June.
Online investment platform eToro has inked a deal that will see it use bitcoin to pay for sponsorship at seven Premier League soccer teams.