Italian Soccer Giant Juventus Inks Deal for Ethereum-Based Player Collectibles
The top Italian soccer team is launching digital collectible "cards" of players via a partnership with blockchain-based game platform Sorare.
Sorare, the platform for digital soccer collectibles, said FC Barcelona's Gerard Piqué is investing $4.3 million in the NFT site.
Using the Ethereum blockchain Sorare generates unique digital cards representing soccer players, that can be traded by users and used in weekly league competitions.
Accel Partners and soccer star Rio Ferdinand also joined the Series A investment round.
MLS fans will now be able to collect and trade digital cards representing league players and use them to play fantasy soccer games run by the firm Sorare.
A new licensing agreement between the South Korean soccer league and Sorare will bring on over 400 K League players on to the fantasy soccer platform.