Crypto.com Becomes Official Sponsor of Italy’s Soccer Cup Final
The crypto exchange is sponsoring the Coppa Italia final between Atalanta and Juventus on May 19.
The partnership extends Watford's association with crypto-related firms, following its prior sponsorship by Sportsbet.io.
The NFT company’s valuation could exceed $3.8 billion, according to unnamed sources mentioned in a Business Insider article.
The soccer team's famous red and yellow shirts will bear the branding of the DigitalBits blockchain, whose foundation is supporting the partnership.
To commemorate the 47th Copa America, CONMEBOL has partnered with Ethernity Chain to mint the trophy as an NFT.
The collection will be available on NFT marketplace MakersPlace the day after the soccer team receives the Premier League trophy.