Salesforce

Mathew Sweezey is joining Smart Token Labs as Chief Strategy Officer (MathewSweezey.com)
After Co-Founding Salesforce’s Web3 Studio, Mathew Sweezey Is Bullish on Smart Tokens
The former Salesforce executive who entered Web3 during the NFT boom of 2021 sees smart tokens, aka the ERC-5169 token standard, as a gateway for companies to create new digit...
Mathew Sweezey is joining Smart Token Labs as Chief Strategy Officer (MathewSweezey.com)

Mnemonic co-founders Andrii Yasinetsky and Elena Ikonomovska (Mnemonic)
Salesforce Leads $6M Round for AI-Backed Web3 Data Platform Mnemonic
The startup provides actionable non-fungible token (NFT) data for enterprises and developers.
Mnemonic co-founders Andrii Yasinetsky and Elena Ikonomovska (Mnemonic)

Marc Mathieu (with microphone) at CoinDesk’s Consensus 2023 conference. (Shutterstock/CoinDesk)
Salesforce Exec: Web3 Needs a 'Reboot'
Web3 leaders must lean into promoting decentralization and building communities to win over new users, said Salesforce’s Web3 innovation lead.
Marc Mathieu (with microphone) at CoinDesk’s Consensus 2023 conference. (Shutterstock/CoinDesk)

(MicroStockHub)
Polygon's Mission ‘Has Always Been Mass Adoption of Web3,’ Co-Founder Says
That can only happen with mainstream companies, Sandeep Nailwal said.
(MicroStockHub)

Polygon Teams up With Salesforce for NFT-Based Loyalty Program
Polygon Teams up With Salesforce for NFT-Based Loyalty Program
Customer relationship management software company Salesforce has teamed up with layer 2 blockchain platform Polygon for an NFT-based loyalty program. Marc Mathieu, Salesforce...
Polygon Teams up With Salesforce for NFT-Based Loyalty Program

(Polygon Labs)
Polygon Partners With Salesforce for NFT-Based Loyalty Program
Salesforce partnership with the blockchain platform marks another major company’s investment into customer engagement initiatives using Web3 technologies.
(Polygon Labs)

Salesforce Partners With Polygon for NFT-Based Loyalty Programs
Salesforce Partners With Polygon for NFT-Based Loyalty Programs
Leading customer relationship management (CRM) software company Salesforce has teamed up with Polygon Labs to help clients develop loyalty programs based on non-fungible token...
Salesforce Partners With Polygon for NFT-Based Loyalty Programs

(Ajay Suresh/Flickr)
Salesforce Taps Into NFTs Through Suite of New Web3 Products
The cloud services giant is helping companies integrate NFTs to deepen their relationships with customers.
(Ajay Suresh/Flickr)

Web 2, Meet Web3
Web 2, Meet Web3
Kelly DiGregorio (Polygon), Marc Mathieu (Salesforce), Maya Draisin (TIME) and Joe O'Rourke (Forum3) join CoinDesk anchor Christine Lee at CES 2023 in Las Vegas to discuss wha...
Web 2, Meet Web3

Gen C Podcast Cover 4:3
Web3 and the Playbook to Rebuild Trust, With Marc Mathieu, Co-Founder of the Web3 Studio at Salesforce
Marc Mathieu not only is the co-founder of the Web3 Studio at Salesforce but previously was chief marketing officer at Samsung Americas. His unique and provocative approach to...
Gen C Podcast Cover 4:3