How Savvy Marketing Can Burst the ‘Blockchain Bubble’
A look at the challenges marketers – and the broader blockchain technology community – face when attempting to win new enthusiasts to the tech.
Email distribution company MailChimp will bar marketing campaigns for cryptocurrencies and initial coin offerings next month.
Fried chicken chain KFC Canada is accepting bitcoin for a limited time for a so-called "Bitcoin Bucket."
A currency is nothing if not widely used, and that can't be achieved unless people make some cost-incurring effort to encourage widespread usage.
Having difficulty marketing your decentralized startup? Fear not, the past yields clues for how new disruptive tech can differentiate.
Marketing expert Jeremy Epstein discusses the importance of the brand for blockchain startups in this open letter to the industry.