Browsing the "Marketing" Tag

Airdrops Are a Marketing Ploy (And That’s OK)

| Michael J Casey

A currency is nothing if not widely used, and that can't be achieved unless people make some cost-incurring effort to encourage widespread usage.

Email Service MailChimp to Block ICO, Crypto Marketing

| Nikhilesh De

Email distribution company MailChimp will bar marketing campaigns for cryptocurrencies and initial coin offerings next month.

KFC Canada Is Accepting Bitcoin for Fried Chicken

| Stan Higgins

Fried chicken chain KFC Canada is accepting bitcoin for a limited time for a so-called "Bitcoin Bucket."

horses, running

What’s Horsepower? Or How to Differentiate Your Blockchain Startup

| Jeremy Epstein

Having difficulty marketing your decentralized startup? Fear not, the past yields clues for how new disruptive tech can differentiate.

An Open Letter to Decentralized Protocols Looking for Growth

| Jeremy Epstein

Marketing expert Jeremy Epstein discusses the importance of the brand for blockchain startups in this open letter to the industry.

How Savvy Marketing Can Burst the ‘Blockchain Bubble’

| Jeremy Epstein

A look at the challenges marketers – and the broader blockchain technology community – face when attempting to win new enthusiasts to the tech.

Bitcoin Job Fair Proves Digital Currency Needs More Than Code

| Daniel Cawrey

Top bitcoin companies used this weekend's Bitcoin Job Fair to scout for sales, development and marketing talent.

Superman: Got Milk?

Why Bitcoin Needs its Own ‘Got Milk?’

| Adam Hanft

Bitcoin as a brand is in dire need of some work, argues brand strategist Adam Hanft.

Sean Percival

‘500 Startups’ Recruits Ex-MySpace VP to Mentor Bitcoin Businesses

| Daniel Cawrey

The startup incubator is bringing on entrepreneur Sean Percival as a partner to help facilitate bitcoin-related investments.

Humint Hopes to Custom-Build Altcoins for Brands

| Danny Bradbury

Could company-branded altcoins be on the horizon? Humint thinks so.