A currency is nothing if not widely used, and that can't be achieved unless people make some cost-incurring effort to encourage widespread usage.
Email distribution company MailChimp will bar marketing campaigns for cryptocurrencies and initial coin offerings next month.
Fried chicken chain KFC Canada is accepting bitcoin for a limited time for a so-called "Bitcoin Bucket."
Having difficulty marketing your decentralized startup? Fear not, the past yields clues for how new disruptive tech can differentiate.
Marketing expert Jeremy Epstein discusses the importance of the brand for blockchain startups in this open letter to the industry.
A look at the challenges marketers – and the broader blockchain technology community – face when attempting to win new enthusiasts to the tech.
Top bitcoin companies used this weekend's Bitcoin Job Fair to scout for sales, development and marketing talent.
Bitcoin as a brand is in dire need of some work, argues brand strategist Adam Hanft.
The startup incubator is bringing on entrepreneur Sean Percival as a partner to help facilitate bitcoin-related investments.
Could company-branded altcoins be on the horizon? Humint thinks so.