An Open Letter to Decentralized Protocols Looking for Growth
Marketing expert Jeremy Epstein discusses the importance of the brand for blockchain startups in this open letter to the industry.
Marketing
Airdrops Are a Marketing Ploy (And That’s OK)
Nov 12, 2018
A currency is nothing if not widely used, and that can't be achieved unless people make some cost-incurring effort to encourage widespread usage.
Email distribution company MailChimp will bar marketing campaigns for cryptocurrencies and initial coin offerings next month.
As the United Kingdom left the European Union this week, the Paris-based hardware provider Ledger and Vienna-based exchange Bitpanda made their thoughts known on the theme of “Brexit.”
Fried chicken chain KFC Canada is accepting bitcoin for a limited time for a so-called "Bitcoin Bucket."
Having difficulty marketing your decentralized startup? Fear not, the past yields clues for how new disruptive tech can differentiate.
Marketing
