S.L. Benfica fans can now lay down bitcoin and ether to pick up a team jersey.
Online investment platform eToro has inked a deal that will see it use bitcoin to pay for sponsorship at seven Premier League soccer teams.
European soccer body UEFA says it has completed a "successful" trial of a mobile ticketing app built with blockchain.
The National Football League Player's Association is partnering with a blockchain startup to help its athletes license products in return for tokens.