S.L. Benfica fans can now lay down bitcoin and ether to pick up a team jersey.
Online investment platform eToro has inked a deal that will see it use bitcoin to pay for sponsorship at seven Premier League soccer teams.
Atlético de Madrid is the latest to join the Chiliz blockchain.
European soccer body UEFA says it has completed a "successful" trial of a mobile ticketing app built with blockchain.
The National Football League Player's Association is partnering with a blockchain startup to help its athletes license products in return for tokens.