Fashion

A woman holding bags. (freestocks/Unsplash, modified by CoinDesk)
Web3 Needs to Develop an Obsession With Brand Image
It’s high time for the crypto industry to start thinking about the next phase of adoption, the end user and the signals it is sending, esteemed artist and designer Aapo Nikkan...
A woman holding bags. (freestocks/Unsplash, modified by CoinDesk)

MNTGE Patchwork (MNTGE)
From Vintage to MNTGE: Digital Fashion Brand to Release NFT Patches Linked to IRL Rewards
The patches were designed by 11 artists, including Jen Stark, Nyan Cat creator Christopher Torres and Bored Ape Yacht Club artist Seneca, and are embedded with NFC chips.
MNTGE Patchwork (MNTGE)

Americana's "concierge vaulting" facility. (Americana)
Tokenized Collectibles Platform Americana Is Bringing High-End Physical Items On-Chain
Backed by Alexis Ohanian and OpenSea, the platform is creating blockchain-based solutions for several pain points associated with buying and selling high-end physical collecti...
Americana's "concierge vaulting" facility. (Americana)

Artwork by Emily Xie (Christie's)
Auction House of Gucci: Christie’s Teams Up With Luxury Brand on NFT Collection
The “Future Frequencies: Explorations in Generative Art and Fashion” collection derives inspiration from Gucci designs and features works from artists including Claire Silver...
Artwork by Emily Xie (Christie's)

Lacoste UNDW3 card. (Lacoste)
Lacoste Expands Its NFT Ecosystem With New Rewards
The latest expansion of the Lacoste Web3 universe grants holders access to "creative sessions, contests, video games and interactive conversations."
Lacoste UNDW3 card. (Lacoste)

Nextberries' digital designs (SYKY)
Web3 Fashion Platform SYKY Launches Incubator for Emerging Digital Designers
The Seven Seven Six-backed SYKY platform will work with a group of 10 digital designers to grow their skills in the year-long incubator program.
Nextberries' digital designs (SYKY)

Louis Vuitton "Via Treasure Trunk" (Louis Vuitton)
Louis Vuitton To Release $39,000 Physical-Backed NFTs
According to a Vogue Business, the Via Treasure Trunks are being sold as soulbound tokens, meaning they are non-transferable once purchased.
Louis Vuitton "Via Treasure Trunk" (Louis Vuitton)

Adidas sneakers (Adidas)
Adidas Releases Chapter 1 of Its ALTS Dynamic NFT Collection
Holders of Adidas' Into The Metaverse NFTs can burn their tokens to join the new dynamic NFT ecosystem.
Adidas sneakers (Adidas)

(Ralph Lauren)
Ralph Lauren Miami Store to Accept Crypto Payments
The brand is also partnering with Web3 community Poolsuite to release a co-branded NFT collection.
(Ralph Lauren)

A screenshot from Metaverse Fashion Week (Decentraland)
Metaverse Fashion Is on the Rise, but for Whom?
Digital fashion is nascent in the Web3 space, with the potential to onboard millions of users in the coming years. But as brands work out who to target with hard-to-fathom tec...
A screenshot from Metaverse Fashion Week (Decentraland)