The Malta-based firm aims to launch fan tokens with clubs from the five major U.S. sports leagues.
The addition of NFTs to the gaming-focused network means streamers can create their own unique items to share with their fans.
The McLaren token will be issued in the coming months on Bitci.com's native blockchain.
The tokens will be earned by Barcelona fans who participate in club decisions, such as deciding on a new mural for the first team changing room.
The record-breaking FC Barcelona soccer club teamed with blockchain firm Chiliz to launch a crypto token to create greater engagement with fans.