New survey data from online student loan marketplace LendEDU suggests that younger consumers in the United States are more interested in investing in bitcoin.
The startup published the results of its survey today, which was conducted online in August and drew 1,000 participants from around the US. The survey focused on a number of areas, including a basic question about whether they've heard of bitcoin at all. As it turns out, roughly 78% of respondents said they had.
Among the notable findings in the LendEDU survey is that, according to the data, younger consumers – those between the ages of 18 and 34, showed more willingness to invest in bitcoin than older age groups.
Of those between the ages of 18 and 24, 35.9% said they plan on investing in bitcoin, versus 43.5% who said no and 20.5% who weren't sure. For the 25-34 age group, the "yes" figure grew to 40.4%, with 31.7% of respondents in that demographic saying no.
By comparison, just over 10% of those between the ages of 45 and 54 indicated an interest in investing in bitcoin. Less than 5% of those over the age of 55 expressed the same sentiment, the survey data shows.
In a blog post detailing the results, LendEDU predicted that this data foreshadows a greater role for bitcoin among younger consumers.
"Judging from this data, as the years go by and younger Americans develop more spending power, you can expect bitcoin to become more and more prevalent in the American economy," the company said.
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