Survey: Younger Americans More Likely to Invest in Bitcoin

New survey data from online student loan marketplace LendEDU suggests that younger consumers in the United States are more apt to invest in bitcoin.

AccessTimeIconSep 18, 2017 at 7:01 p.m. UTC
Updated Sep 13, 2021 at 6:56 a.m. UTC
10 Years of Decentralizing the Future
May 29-31, 2024 - Austin, TexasThe biggest and most established global hub for everything crypto, blockchain and Web3.Register Now

New survey data from online student loan marketplace LendEDU suggests that younger consumers in the United States are more interested in investing in bitcoin.

The startup published the results of its survey today, which was conducted online in August and drew 1,000 participants from around the US. The survey focused on a number of areas, including a basic question about whether they've heard of bitcoin at all. As it turns out, roughly 78% of respondents said they had.

Among the notable findings in the LendEDU survey is that, according to the data, younger consumers – those between the ages of 18 and 34, showed more willingness to invest in bitcoin than older age groups.

Of those between the ages of 18 and 24, 35.9% said they plan on investing in bitcoin, versus 43.5% who said no and 20.5% who weren't sure. For the 25-34 age group, the "yes" figure grew to 40.4%, with 31.7% of respondents in that demographic saying no.

By comparison, just over 10% of those between the ages of 45 and 54 indicated an interest in investing in bitcoin. Less than 5% of those over the age of 55 expressed the same sentiment, the survey data shows.

In a blog post detailing the results, LendEDU predicted that this data foreshadows a greater role for bitcoin among younger consumers.

"Judging from this data, as the years go by and younger Americans develop more spending power, you can expect bitcoin to become more and more prevalent in the American economy," the company said.

Image via Shutterstock

Disclosure

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.


Learn more about Consensus 2024, CoinDesk's longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.