Survey Results: 25% of Bitcoin Merchants Enjoy 10% Sales Boost

This is Part Two of a three-part series aimed at learning more about the merchants who accept bitcoin and support the wider digital currency ecosystem.

The results are based on a survey issued 17th March that received more than 200 responses. Part One of this series sought to better define the merchants who are taking part in the bitcoin ecosystem.

In the first installment of our merchant survey, we uncovered that the majority - 59% - of merchants are accepting bitcoin to better support the bitcoin ecosystem. However, the bigger takeaway from this statistic is that the main driver of bitcoin adoption is not its cost-cutting benefits when compared to traditional financial tools.

While bitcoin benefits from adding like-minded merchants to the ecosystem, the true expansion of bitcoin as a currency and payment method will likely rest on convincing those who may not believe fully in bitcoin's underlying political motivations and ideology.

As such, it's arguable that the most important question when it comes to merchant expansion is, if the savings bitcoin provides isn't a major factor: Do merchants that accept bitcoin see a sales increase for doing so? And if so, do they make enough to convince those who might have reservations about joining the movement?

To date, we know that major retailers are achieving this result. Online retail giant Overstock topped $1m in sales in just under two months of accepting bitcoin, and TigerDirect followed suit, passing this milestone in a similar timeframe.

What isn't clear, though, is if smaller and mid-size merchants are achieving similar results.

In Part Two of this series, we’ll seek to examine more broadly how merchants are accepting bitcoin and what their success to date has been.

In total, our survey found that 24.5% - or roughly one-fourth - of respondents indicated that more than 10% of monthly sales are attributable to bitcoin purchases.

It's important to note that an unknown number of these respondents are likely bitcoin-only businesses, but that we do know that some merchants are achieving similar results even when accepting fiat currency.

The majority of merchants (56%), however, say that bitcoin is attributable to 0% to 2% of their total monthly sales.

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