A survey of US consumers suggests that at least some may be willing to start shopping with a specific retailer if they started accepting bitcoin.

The Next Generation of Commerce survey, conducted by digital marketing firm Acquity Group, featured feedback from 2,035 respondents on a range of topics including e-commerce, consumer loyalty and mobile engagement.

3% of respondents indicated that they were “willing to shift their loyalties” to a particular retailer if they began accepting bitcoin or another digital currency. Respondents in the 18–22 demographic were most likely to make that change, whereas those in the 58–68 bracket indicated the least willingness.

18% of respondents said that they would shift to a specific retailer if they provided “social engagement as a form of currency redeemable for discounts or coupons”.

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