Pablo Picasso once said that “in art there is room for all possibilities.” That same spirit of creativity and exploration can be seen in the way the digital and artistic worlds are coming together. More recently, Ellen Sheidlin noted how blockchain and Web 3 is making art more global and less exclusive. “NFTs are the future, a way for artists to gain global exposure without massive budgets, prominent patrons or exhibition experience,” she said.

Art has always had a role in pushing the frontier of modernity into new and exciting domains. From the giants of the Renaissance to the impressionists and futurists, artists have created new ways of seeing the world. They have also embraced new mediums and new technologies to bring their vision to life.

The same is true of the digital world in which blockchain is revolutionizing everything. The creation of non-fungible tokens (NFTs) is largely dependent on artists. Moreover, the use of blockchain can provide authentication and irrefutable tracing, which will essentially nullify the possibility of forgery.

At the individual level as well, the internet allows artists to find their audience anywhere in the world. .ART is the art world’s digital domain, free of industrial and geographical constraints. It's a place where artists, institutions, professionals and creatives can register a clear and concise website address that reflects their occupation and belonging.

Its role is to support the creative community by strengthening and protecting the digital identity of its members, allowing them to generate value from their art. In this role, it is working closely with clients as they embark on their journey into the digital future of Web 3, the metaverse and blockchain.

The evolution of digital services that artists receive from .ART has been fast. First it was the domain name, then it was the showcasing of their work on a central portal. Now it’s linking that with blockchain and crypto, through registering the .ART domain name on Ethereum Name Service (ENS). This gives artists a neat and memorable crypto currency wallet address. ENS is a blockchain solution for creating a single name with domain name syntax that stores all of a user’s blockchain addresses (Bitcoin, Ethereum, Solana, etc.) for receiving multiple currencies, tokens or NFTs. Examples of these adopters include Async.art, Snark.art, All.art, Blockchain.art, Burn.art and Xcopy.art.

Commenting on this marriage of domain name and crypto, Kate Senkevich, who works as the .ART managing director said, “Whether you create NFTs or are putting together a digital art investment portfolio in the hopes of selling it at a higher price, a digital wallet is a must-have for entering the market. .ART allows you to kill two birds with one stone and benefit from two trusted technologies at the same time: DNS and ENS. Creative audiences that use naming as a marketing tool will definitely appreciate top-notch branding. As an example, the same .ART domain name can be simultaneously used to point to the project’s website and serve as a memorable name for its blockchain address.”

.ART has also partnered with Roborace, the self-driving AI racing competition, as well as Wakatta, the first NFT-focused blockchain for entertainment, and Sensorium, the company behind one of the world’s leading entertainment metaverses. As the line between real and digital continues to blur, they are giving an opportunity for digital artists to display their art in the metaverse during The 24 Days Of L’.ART.

Inspired by the 24 Hours of Le Mans, The 24 Days Of L’.ART is an international art competition and an opportunity for digital artists worldwide to exhibit their talents at Roborace – a racing metaverse that combines the excitement of physical racing with artificial intelligence and augmented reality to take motor sports to the next level.

“.ART has always been at the forefront of innovation, especially when it comes to bringing the benefits of tech and finance to the art world,” said Ulvi Kasimov, Founder of .ART. “The 24 Days Of L’.ART is a collaboration that does exactly that: allows artists to take their creations beyond the physical realm into the metaverse, where there aren’t any borders and, more importantly, no barriers for freedom of creative expression … [This will allow] artworks to be represented in the metaverse with all the context that makes up their value.”

The marriage of art and crypto is creating exciting new avenues for artistic expression, as well as the art sector overall. .ART is leading the way, pushing the sector into new digital and metaverse realms.


To explore .ART domain options, visit get.art and get 55% OFF with promo code ARTBDAY or check with your registrar.


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