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Countdown to Consensus 2024The largest and longest running event that covers all sides of Crypto and Web 3
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Satoshi’s Unappreciated Marketing Genius, Feat. Dan Held

There is a constant free market competition to define the Bitcoin narrative, and Kraken’s Dan Held argues this is part of what makes the protocol so strong.

By Nathaniel Whittemore
AccessTimeIconJul 1, 2020 at 7:00 p.m. UTC
Updated Sep 14, 2021 at 8:58 a.m. UTC
(Tarik Haiga/Unsplash)
(Tarik Haiga/Unsplash)
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There is a constant free market competition to define the Bitcoin narrative, and Kraken’s Dan Held argues this is part of what makes the protocol so strong.

For more episodes and free early access before our regular 3 p.m. Eastern time releases, subscribe with Apple Podcasts, Spotify, Pocketcasts, Google Podcasts, Castbox, Stitcher, RadioPublica, iHeartRadio or RSS.

This episode is sponsored by Bitstamp and Crypto.com.

Satoshi Nakamoto is often recognized for his technical genius in solving the double-spending problem. He is also widely revered for his willingness to walk away from the protocol to make it stronger, something no other entrepreneur who has created anything on the scale of Bitcoin has ever done. 

See also: Sorry, Bloomberg: Here Are 6 Reasons Why 2020 Is a Great Year for Bitcoin

What people discuss less often is Satoshi’s marketing instincts. In this illuminating conversation, serial bitcoin entrepreneur Dan Held argues: 

  • Satoshi had strong instincts about how price would drive bitcoin adoption
  • The bitcoin white paper document was a marketing pitch aimed specifically at the cypherpunks 
  • The competition between bitcoin narratives is something that gives the protocol strength
  • The competition to shape bitcoin's narrative is truly free and open to all

Find our guest online:
Website: danheld.com
Twitter: @danheld

For more episodes and free early access before our regular 3 p.m. Eastern time releases, subscribe with Apple Podcasts, Spotify, Pocketcasts, Google Podcasts, Castbox, Stitcher, RadioPublica, iHeartRadio or RSS.

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