RE/MAX London, the UK-based franchisee of RE/MAX Europe, is now accepting bitcoin, litecoin and dogecoin as payment for property rentals through a partnership with processor GoCoin.
The decision enables RE/MAX's 16 London offices to accept the payment method, a move the franchise said would benefit both itself and its tenants. The franchise manages several hundred properties, mainly in central London.
Peggy Su, regional director at RE/MAX London, framed the deal as one that would bring the efficiencies of new payments technology to her operations.
"RE/MAX is the most productive estate agency network in the world, and this is due, in part, to the way we proactively leverage emerging technologies."
The partnership comes roughly one month after GoCoin diversified its merchant payout options with three new currencies, including the pound sterling.
GoCoin CEO Steve Beauregard added that RE/MAX London is only looking to payments as "one area of focus", hinting it may look to leverage other potential benefits of bitcoin's public ledger, the blockchain, in the future.
RE/MAX image via Shutterstock