French Crypto Influencer Ban Will Harm Country’s Attractiveness, Industry Group Says

Proposals to stop social-media stars promoting unlicensed companies were approved by the National Assembly Thursday.

AccessTimeIconMar 30, 2023 at 3:41 p.m. UTC
Updated Mar 30, 2023 at 4:01 p.m. UTC

A planned ban on social-media influencers promoting unlicensed crypto products will harm France’s attractiveness to global Web3 players, lobby group Adan said after a vote in the National Assembly on Thursday.

Lawmakers supported a move proposed by the Assembly’s Economics Committee last week that seeks to stop harmful promotions involving risky financial products, medicine and cosmetics.

The approval deals an extra blow to the sector just before it prepares for a toughened registration regime, driving consumers into the hands of foreign influencers, said Adan, which represents the French crypto industry.

“Adan hopes that debates in the Senate will allow the reestablishment of a version more suited to the development of all the innovation of Web3, while guaranteeing user protection,” the lobbying group added.

Lawmaker Arthur Delaporte, one of the architects of the legislation, last week said it would help value the work of legitimate influencers. His proposal was to forbid promotions for crypto firms unless they hold a license, which no company does in France.

If the measure becomes law, France would join countries such as the U.K. and Belgium in seeking to tighten promotion of crypto products. Last year, reality TV star Kim Kardashian settled with the U.S. Securities and Exchange Commission for hyping EthereumMax (EMAX) without disclosing that she had been paid to promote the token.

Edited by Sheldon Reback.


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Jack Schickler is a CoinDesk reporter focused on crypto regulations, based in Brussels, Belgium. He doesn’t own any crypto.

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