The National Basketball Association (NBA) led sports leagues into the non-fungible token (NFT) space with the successful Top Shot collection. But how much further will it explore Web 3 technologies?

Magdalena Kala joins “Opinionated” hosts Ben Schiller and Danny Nelson to discuss her recent opinion piece, “The NBA’s Web 3 Innovation Dilemma.” Kala expands upon her research and analysis of the NBA’s many ventures into the Web 3 space, and what technologies the NBA is likely to explore in the future.

Beyond just fan engagement, crypto technology presents new ways for fans to interact with the teams they love. Decentralized autonomous organizations (DAO) are the next logical step for the NBA, as Kala explains, where fans could own an entire team through a DAO. But would the NBA ever allow such an ownership structure?


Consensus 2022, the industry’s most influential event, is happening June 9-12 in Austin, Texas. If you’re looking to immerse yourself in the fast-moving world of crypto, Web 3 and NFTs, this is the festival experience for you. Use code ONPURPOSE15 to get 15% off your pass at

This show is produced, announced and edited by Michele Musso with additional production support from Eleanor Pahl. Our theme song is by Elision.