It is imperative financial advisers continue to cultivate their command of knowledge within the cryptocurrency world. Creating an RIA (Registered Investment Advisor) community to facilitate the erudite discussions that knowledgeable investors practice daily is important and will only yield success for those they guide.
Cook and the OnRamp Invest family offer financial advisers guidance to continue to build their RIA community and maintain a current level of education within the cryptocurrency world. In this volatile bitcoin age, it has become crucial for advisers to nurture their expertise in bitcoin investment.
As a financial analyst and seasoned consultant within the cryptocurrency world, Cook has made a name for herself by proactively building a Twitter community with the most successful and dynamic leaders in the industry. She starts by providing essential education and even defining key terms that many newbies to the industry overlook, such as “What is a blockchain?” and “What is an NFT?” Just as within any industry, knowledge and pedagogy as well as building from the basics is imperative to understanding the complexities of cryptocurrency and for successful investing.
Adviser skepticism about cryptocurrency is natural. “I think it is basic human nature to be skeptical about things we don’t understand, to reject new things … and we don’t like change,” says Cook. It is extremely important that financial advisers stay up to date with current information but it is also important to be open to all opinions as there is no “one size fits all.” Advisers must tailor their expertise to help clients best invest for what they need.
Cooks’ strategy is to “keep it simple.'' “There is so much to learn in crypto and a vast amount of information to absorb that much of the content is overlooked,” she says.
Listen. Learn. LEAD.
OnRamp Invest is a crypto-asset iPaaS (integration platform as a service) solution for financial advisors and investment advisory firms.
Tyrone Ross is the CEO of OnRamp Invest, founder of 401STC, a storytelling consultancy; is a graduate of Seton Hall University, and the top ten adviser of 2019 set to change the industry by Wealthmanagement.com
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