Joining “On Purpose” with host Tyrone Ross are Steve Larsen and Adam Blumberg. The pair founded PlannerDAO, a decentralized autonomous organization (DAO) for financial service professionals.

The guests assess how far the wealth management industry has come in terms of embracing crypto and what barriers need to be overcome before mass adoption.

Larsen and Blumberg believe that education for financial advisers on crypto topics is crucial. They’ve taken it even one step further and created a certification designation, the certified digital asset adviser, managed entirely by PlannerDAO. What are the benefits and challenges of running a certification through a DAO?

Consensus 2022, the industry’s most influential event, is happening June 9–12 in Austin, TX. If you’re looking to immerse yourself in the fast-moving world of crypto, Web 3 and NFTs, this is the festival experience for you. Use code ONPURPOSE15  to get 15% off your pass at

This show is produced, announced and edited by Michele Musso with additional production support from Eleanor Pahl. Our theme song is “Walk With Swag.”