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Production Pride: Understanding What Goes Into Content Capture, Editing and Distribution

Enhancing and advancing a personal brand.

February 9, 2022
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“The value in my brand is a really high-quality product.”

Austin Mills, a TV host for NBA Entertainment, joins “New Money” hosts Spencer Dinwiddie and Solo Ceesay to give viewers a backstage peek into the challenges and daily tasks of being a video content creator. Mills, a former Baylor University basketball player, is an extremely talented producer and has noticed a significant payoff to improving the production quality of his content.

Recognizing the unique value a personal brand presents can hugely improve content reach. Enhancing and advancing that content even further will improve the outcome.

Outside of his production work, Mills has an interest in investments. He began to invest in startups at the start of the COVID-19 pandemic and has been invested in bitcoin since 2016. Mills’ strategy: “I like to risk, but I like to take safe risks.” Listen to learn more about Mills’ interest in crypto and NFTs.

“New Money With Spencer and Solo” is produced by CoinDesk. Our theme music is “Street Knowledge” by KC Carter. Art design is by Calaxy/Coindesk.