CoinDesk - Unknown

Navigating Platforms: Searching for the Best Audience, Brand Builds and Payouts for Creators

How to identify the different roles each platform plays when growing your brand.

Listen on:

Twitter, Instagram, YouTube, TikTok: Which to choose? With so many popular social media platforms today, content creators may feel lost in the sea of apps.

Chaz Smith, Eric Struk and Chozus join “New Money” hosts Spencer Dinwiddie and Solo Ceesay to weigh in on the benefits and challenges of the many social media platforms. These influencers take a methodical approach to their content, homing in on their audience, branding and “it” factors. Each creator’s unique talents are represented better by one platform or another, and identifying that selection is a key step towards success.

Outside of gathering audiences on these platforms, Chaz, Eric and Chozus have identified a difference in the brand treatment received across platforms. There’s a legacy respect embedded in YouTube that often results in higher payouts for creators.

Listen to learn more about which platforms are best for creators at every stage of success.

“New Money With Spencer and Solo” is produced by CoinDesk. Our theme music is “Street Knowledge” by KC Carter. Art design is by Calaxy/Coindesk.