CoinDesk - Unknown

Wen Web3 IRL?

This week, we’re on the road in Miami to discuss trends we’re seeing at Miami Art Week and dropping some alpha on how brands can effectively reach the crypto and Web3 audience with IRL events and activations.

December 5, 2022

At Miami Art Week, we saw people being brought together to celebrate art and culture with even more traditional brands leaning into Web3. Avery and Sam break down their on-the-ground observations, from Oscar Mayer to Prada, on creative activations and how it’s more clear than ever that brands both in Web2 and Web3 are vying for the same audience, especially at large cultural events.

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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.