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The Inevitability of Web3, With Ricky Engelberg, CMO of Vista

After ushering Nike into the digital era, Engelberg discusses how he’s helping both businesses and creators understand the importance of community, innovation and brand management in his current role at Vista.

November 28, 2022

On this week’s podcast, Sam and Avery touch on the latest news in Web3, from JPMorgan registering a trademark for cryptocurrency wallets to Coachella’s lifetime non-fungible tokens (NFT) stuck on FTX. This week’s guest, Ricky Engelberg, chief marketing officer of Vista, talks about how to make onboarding people into Web3 easier, including not using the word phygital.

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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.