GENC 3000

Driving Social Impact Through Emerging Technologies: A Conversation With Laurie Keith, VP of The Ad Council

We're thrilled to introduce our latest guest, Laurie Keith, VP of Emerging Media and Technology at Ad Council. Laurie joins us to delve into their collaborative efforts with a diverse range of companies spanning various industries and technologies, all aimed at crafting impactful social campaigns.

September 18, 2023

The Ad Council is a nonpartisan nonprofit that works with brands, creative agencies, and media companies via pro bono or donated media bringing awareness to topics like mental health and diversity and inclusion. The Ad Council is responsible for some of the most iconic campaigns like Smokey Bear and McGruff the Crime Dog.

Don't miss this week's episode, where you'll discover how they're igniting action on vital issues using technology, the Metaverse, and Web3.

Links mentioned from the podcast:

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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.