Consensus Rewind 4:3 Art

Consensus Rewind: The Song That Owns Itself, the New Aesthetics of Creativity

Blockchain technology has unlocked unprecedented possibilities for artists to independently control and monetize their work. What will this mean for democratizing access, innovation speeds and power dynamics in creative industries?

October 28, 2022

George Howard, Distinguished Professor of Music Business/Management at Berklee College of Music, takes the stage to discuss the history of “Pancho and Lefty,” a song by Townes Van Zandt  made famous by Merle Haggard and Willie Nelson.

He breaks down what the Song That Owns Itself (STOI) project is and how it is working to help artists get all of the money they are owed.

The panel discussion took place on June 10, the second day of CoinDesk’s Consensus 2022 festival in Austin, Texas.

The executive producer for CoinDesk Reports is Jared Schwartz. Nia Freeman edited this episode.