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Consensus Rewind: Re-imagining Brands in the Web 3 Era

Web3 represents the next generation of the internet, and large brands are finally entering the space.

October 14, 2022

Todd Kaplan, chief marketing officer of PepsiCo, and Raja Rajamannar, chief marketing officer at Mastercard, sit down with Keith Grossman, president of Time to discuss how brands are re-imagining their views on Web3 growth.

They discuss each company's different approach to bringing Web3 experiences to their users in ways that include live non-fungible token (NFT) minting at the Billboard Music Awards.

The panel occurred on Friday, June 10, 2022, the second day of CoinDesk’s Consensus 2022 festival in Austin, Texas.

The executive producer for CoinDesk Reports is Jared Schwartz and Nia Freeman edited this episode.