New Blockchain Program Aims to Counter Fake Viewer Data, Scam Ads

The platform targeted at combating scams advertised in video ads deploys a combination of Theta’s blockchain, Google’s BigQuery solution and Chainlink’s oracles.

Sep 25, 2020 at 4:00 p.m. UTC
Updated Sep 14, 2021 at 10:01 a.m. UTC

Blockchain-enabled video network Theta has partnered with Chainlink to help push back on video advertising scams, the likes of which often pop up promoting “cryptocurrency giveaway” dupes. 

Announced on Friday, the solution to counter scam-ads uses video performance data from Theta’s network to assign a “reputation score” for each streamer based on their viewership. Generated using Google’s big data solution, BigQuery, the score is then broadcast onto the Ethereum network using Chainlink’s oracles where advertisers can examine it while deciding to whom to give ads. 

  • In a press statement emailed to CoinDesk, Theta said using this solution could help advertisers better identify which streams receive more unique human visitors and help filter out  fake viewership data generated through the usage of click-farms and bots. 
  • Theta’s video sharing network is built on a model which rewards network participants for transmitting content to other users by using their spare bandwidth and computing resources. Earlier in May, Google announced it had signed-on as a network validator for Theta. 
  • According to the emailed statement, the data transmitted by Chainlink onto the Ethereum blockchain can also be used to automate contractual agreements between advertisers and content providers using smart contracts.
  •  Theta also said that the solution is currently live on the its testnet and the network is targeting a public roll out for the end of this year or Q1 2021.
The Festival for the Decentralized World
Thursday - Sunday, June 9-12, 2022
Austin, Texas
Save a Seat Now

DISCLOSURE

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

Trending

1
Fireblocks Deploys ‘Web3 Engine’ for Firms Eyeing GameFi, NFTs

The custody and wallet tech provider is looking to expand beyond institutions involved in DeFi to a broader developer community around gaming, social media and entertainment.

The custody and wallet tech provider is looking to expand beyond institutions involved in DeFi to a broader developer community around gaming, social media and entertainment.

2
A16z Addresses Downturn in Inaugural State of Crypto Report

The inaugural report discussed Web 3 trends and why Ethereum remains the dominant blockchain.

The inaugural report discussed Web 3 trends and why Ethereum remains the dominant blockchain.

3
Citi Says Fallout From Terra Collapse Unlikely to Hit Wider Financial System

Recent weakness in bitcoin and equities looks contemporaneous and doesn’t show any lag or lead effect, the bank’s analysts said.

Recent weakness in bitcoin and equities looks contemporaneous and doesn’t show any lag or lead effect, the bank’s analysts said.

4
Coinbase Pares Back Hiring Plans Amid Weak Earnings, Poor Market Condition

The exchange previously planned to hire as many as 2,000 employees earlier this year.

The exchange previously planned to hire as many as 2,000 employees earlier this year.