Domain Registrar EnCirca Starts Registrations for Ethereum Addresses

Like a traditional DNS, the ethereum naming service will allow .eth names to propagate on the internet.

Jul 22, 2019 at 6:00 p.m. UTC
Updated Sep 13, 2021 at 11:13 a.m. UTC

, an internet domain registrar, is launching an ethereum naming service (ENS) to provide domain names at .eth locations. The firm is in the pre-registration phase and will accept domain applications until August 10.

Similar to the domain name system (DNS) currently in play on the web, ENS will link to alphanumeric ethereum addresses through “human-readable” names, according to a statement. These domains appear like traditional URLs, are searchable on any web browser, and will link to ethereum web pages that exist either on or off the blockchain.

This additional layer of web identity will enable people to associate their brands, companies, or persons with ethereum accounts.

The announcement also acts as a call to action for pre-existing brands to stake their claim before domain-name squatters take valuable internet real-estate like apple.eth or ibm.eth.

The company writes in a statement:

“Blockchain domain names are not regulated like .com or .org domain names… The implication that Encirca wishes to convey is brand owners should act defensively to protect their trademarks in the .eth top-level domain.”

The firm said that short names, between 3 and 6 characters, will be reserved for brands that can show the longest continuous use of a particular URL on a pre-existing domain like .com or .org. While addresses starting at 7 characters or more will be auctioned off.

The company did not respond to a request for comment.

Encirca is a participant in the Internet Corporation for Assigned Names and Numbers, a non-profit that coordinates domain name listings, and has received a SOC-2 rating for privacy and security standards.

DNS image via ShutterStock


Read more about
The Festival for the Decentralized World
Thursday - Sunday, June 9-12, 2022
Austin, Texas
Save a Seat Now

DISCLOSURE

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

Trending

1
CoinDesk - Unknown
How the US Can Establish Itself as a Crypto Leader

Regulators have an opportunity to map out thoughtful, strategic policy on stablecoins and beyond.

Regulators have an opportunity to map out thoughtful, strategic policy on stablecoins and beyond.

CoinDesk - Unknown
2
CoinDesk - Unknown
No, the UK Is Not Going to Make USDC and USDT Legal Tender

For “legalize” read “regulate.”

For “legalize” read “regulate.”

CoinDesk - Unknown
3
CoinDesk - Unknown
Thoughts From Davos

The crypto industry showed up in force at the World Economic Forum’s annual meeting.

The crypto industry showed up in force at the World Economic Forum’s annual meeting.

CoinDesk - Unknown
4
CoinDesk - Unknown
Bitso, primer unicornio cripto de América Latina, despide a 80 empleados

El exchange, que tenía más de 700 empleados antes de los recortes, cuenta con cuatro millones de usuarios en la región.

El exchange, que tenía más de 700 empleados antes de los recortes, cuenta con cuatro millones de usuarios en la región.

CoinDesk - Unknown