CCN Shuts Down After Major Google Search Update

The six-year-old site suffered after a change in Google's search rankings. Today it shut down.

Jun 10, 2019 at 3:46 p.m. UTC
Updated May 2, 2022 at 3:50 p.m. UTC

Cryptocurrency news site CCN.com is shutting down after experiencing a 71% fall in mobile traffic due to a recent update to Google’s search rankings. Founder Jonas Borchgrevink posted the news on his site saying:

CCN was founded in the summer of 2013 as CryptoCoinsNews. We have been around for six years. We are (were?) the crypto-related news site with the highest amount of traffic worldwide. Although CoinDesk and CoinTelegraph have been friendly competitors with us the past six years for the #1 Alexa spot.

The site began its life as a cryptocurrency-focused news source and, as evidenced by internal charts posted by Borchgrevink, enjoyed high traffic and solid organic search activity. This all came crashing down after what Google called its June 2019 Core Update, an update that Google claimed was “designed to improve our results.”

“Most have little noticeable change but help us continue to incrementally improve search,” wrote Google’s SearchLiaison on October 11, 2018.

The update apparently also dinged sites like the Daily Mail, leading Borchgrevink and others to speculate that CCN’s conservative posts led to the reduction in search activity.

Borchgrevink wrote:

While CCN is unbiased as a news site – meaning no political agenda from the editorial board – we have allowed all sorts of opinions from journalists and guest writers. From the far left to the far right. Many of our political Op-Eds have been “Pro-Trump.” Remember: We are mainly a crypto centered news site. Cryptocurrencies started with Bitcoin in 2009 as a counteraction against the financial meltdown and the cartel-like power possessed by banks and The FED (which is privately owned). Bitcoin is, or at least was supposed to be, DECENTRALIZED. We are true to the crypto community with our slogan: We Are Anti-Elite, We Are Anti-Centralization.

We have reached out to Borchgrevink for further comment.

The Festival for the Decentralized World
Thursday - Sunday, June 9-12, 2022
Austin, Texas
Save a Seat Now

DISCLOSURE

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

Trending

1
Fireblocks Deploys ‘Web3 Engine’ for Firms Eyeing GameFi, NFTs

The custody and wallet tech provider is looking to expand beyond institutions involved in DeFi to a broader developer community around gaming, social media and entertainment.

The custody and wallet tech provider is looking to expand beyond institutions involved in DeFi to a broader developer community around gaming, social media and entertainment.

2
A16z Addresses Downturn in Inaugural State of Crypto Report

The inaugural report discussed Web 3 trends and why Ethereum remains the dominant blockchain.

The inaugural report discussed Web 3 trends and why Ethereum remains the dominant blockchain.

3
Citi Says Fallout From Terra Collapse Unlikely to Hit Wider Financial System

Recent weakness in bitcoin and equities looks contemporaneous and doesn’t show any lag or lead effect, the bank’s analysts said.

Recent weakness in bitcoin and equities looks contemporaneous and doesn’t show any lag or lead effect, the bank’s analysts said.

4
Coinbase Pares Back Hiring Plans Amid Weak Earnings, Poor Market Condition

The exchange previously planned to hire as many as 2,000 employees earlier this year.

The exchange previously planned to hire as many as 2,000 employees earlier this year.