NBA Superstar Steph Curry Is Now the First Celebrity CryptoKitty
NBA star Stephen Curry is launching the first celebrity-branded CryptoKitty, with two more on the way.
Golden State Warriors star Stephen Curry is getting his own CryptoKitty.
More precisely, Curry will be launching the first-ever celebrity-branded CryptoKitty, said Caty Tedman, head of partnerships for the startup behind the tokenized digital cats. The move is part of an effort to expand the collectibles app by adding branded tokens, which may extend beyond celebrities and include other popular icons.
"We are launching a series of Steph Curry CryptoKitties, so there will be three exclusive Steph Curry CryptoKitties [which] will be representative of his personalities," she told CoinDesk. "The first will be sold by him, and it'll be up to him whether he wants to sell the other two."
Moji, Curry's emoji app development company, approached the CryptoKitties team, Tedman said.
Working with him was "not an off-the-cuff idea," said co-founder Bryce Bladon. Curry "really cares about his fans and that's what we look for," he said.
But partnering with Curry means more than just adding a celebrity to the platform.
"Introducing CryptoKitties, and by extension blockchain technology to other audiences and showcasing crypto outside of currency, that's our primary motivation," Bladon said, adding:
"In a lot of ways CryptoKitties is a stepping stone into the space. It’s a great place to test IP in the space," Tedman told CoinDesk.
Bladon said he was looking forward to seeing how the launch goes, adding that the team behind the project is not done working on the platform.
That being said, launching the first branded kitty is "obviously very exciting."
"The cats have reached the moon," he added.
Stephen Curry image via Marcos Mesa Sam Wordley / Shutterstock
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.
Learn more about Consensus 2023, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to consensus.coindesk.com to register and buy your pass now.