UPDATE (14th October 10:26 BST): Comments added from Alberto Vega, BitPay's Regional Manager for Latin America.
Latin American e-tailer Famsa is now accepting bitcoin for online purchases.
The chain, founded in 1970, sells a variety of consumer goods and electronics across Mexico and the US. It is processing transactions via Atlanta firm BitPay.
Alberto Vega, BitPay's regional manager for Latin America, told CoinDesk interest among online retailers is growing:
According to BitPay, the region saw a 510% increase in transactions from 2014 to 2015. It sees around 10% of transactions happening in Europe, the region that hosts half of BitPay's merchants.
Disclaimer: CoinDesk founder Shakil Khan is an investor in BitPay.