Now in its third year, myFINBEC is an annual event where street artists from all over Europe collaborate on a unique painting project.
This year, artists from Germany, France, Poland and Portugal will meet in Switzerland to create four murals on 84 wooden wine cases stacked on top of each other. These paintings will be used as label art for Cave Fin Bec’s organic wine. The paintings will then be dismantled and each case filled with six bottles of wine.
This video from last year's project shows all the stages of myFINBEC:
The event has been a success thus far. Event producer Chris Courtney says that in the previous years they have sold the majority of the wine cases. This year is notable, though, because they are adding the option of paying for the wine and art with bitcoin.
Once the murals are dismantled and all the wine cases are packed, myFINBEC plans to visit art galleries across Europe – including Paris, Berlin, Rome, Barcelona and London – over the summer.
During the tour, customers can pay for their cases of wine or individual bottles with QR codes. There is also the option of paying online with bitcoin. The event even has a microsite where all the pricing is listed in bitcoin.
By accepting bitcoin in this way, Courtney is looking to push the commercial integration of digital currencies.
Image credit: Alice Dison
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