Swiss digital asset investment firm Valour has appointed Diana Biggs, former HSBC innovation executive and long-term bitcoin proponent, as its new CEO.

  • Biggs will guide the company’s expansion, according to an announcement on Thursday.
  • Valour's founder and director, Johan Wattenstrom, described Biggs as "the perfect candidate" thanks to her "vision for bringing digital assets into the mainstream."
  • Biggs was global head of innovation for HSBC's private banking division from 2019-2020, having previously worked as head of digital innovation, U.K. and Europe, in retail banking and wealth management since 2017.
  • She is also an associate fellow at the University of Oxford's Saïd Business School, guest lecturing on blockchain technology and digital assets.
  • Her Tedx Talk on blockchain technology has nearly 45,000 views and is regarded by many as one of the best on the subject.
  • Valour is a provider of exchange-traded financial products (ETPs) enabling investment in digital assets in with "security, liquidity and oversight of regulated exchanges."

See also: Swiss Firm Launches ‘No-Fee’ Bitcoin Exchange-Traded Product on Nordic Growth Market

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