Finnish bitcoin startup Denarium has launched a range of “low-cost” physical bitcoins in an attempt to stimulate the digital currency’s adoption.
Bitcoin-loaded and non-loaded Denarium coins, on pre-sale today, are sold in valuations of 1/10th and 1/100th of a bitcoin.
Henry Brade, Denarium CEO, told CoinDesk:
“Contrary to what some people may believe, Casascius did not stop producing coins because there was a lack of demand. [It] stopped mainly because there were regulation issues.
The regulatory environment here in Finland is clear in regards to manufacturing and selling physical coins, so we are in a good starting place.”
He went on to say his company hopes to make it easier for everyone to get involved in the world of bitcoin.
“We want the coins in the hands of bitcoin enthusiasts all over the world so that they can use them as gifts to friends and family and while doing that they can explain what bitcoin is about,” he added.
The startup is currently focusing its efforts on Europe, North America, Australia and Asia.
Brade said that, as the bitcoin scene matures in Africa, he hopes to sell coins there too. The CEO confirmed South America was also being considered as a potential market.
The leader in blockchain news, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.