Cryptocurrency exchange will launch a non-fungible token (NFT) platform on March 26 featuring content from the likes of Snoop Dogg, Lionel Ritchie and Boy George.

  • The Hong Kong-based exchange announced the launch Tuesday, claiming it will be the "world's largest and most user-friendly NFT platform."
  • The platform will be invite-only and will feature collaborations between mainstream and digital artists.
  • Boy George's, for example, will mix his music with animated and still versions of his artwork.
  • partner the Aston Martin Cognizant Formula One team will be marking its return to F1 after 60 years with a collection of NFTs on the site.
  • Other sports team and leagues will be announced in the coming weeks.
  • The venture is being led by's new global head of NFTs, music industry veteran Joe Conyers III.

See also: NFT Marketplace OpenSea Raises $23M, Led by Andreessen Horowitz

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