Coinbase offers a variety of different products to its users, including a retail exchange (simply referred to as Coinbase) through which users can trade fiat for a variety of cryptocurrencies. Likewise, Coinbase provides a wallet capable of storing multiple cryptocurrencies and tokens in addition to digital collectibles. The company also offers offline cryptocurrency storage for institutions through its Coinbase Custody product. In May 2020, Coinbase acquired crypto prime broker Tagomi to further develop its product suite for institutional investors.
Coinbase’s other products include a professional trading platform called Coinbase Pro (previously branded as GDAX), and Coinbase Commerce, which enables merchants and developers to use cryptocurrency payments within their businesses. Coinbase also has an investment arm, Coinbase Ventures, which was launched in 2018 to fund blockchain startups and protocols.
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