Coinbase is changing up its user experience.
Unveiled late last month, the updated dashboard helps bridge the two main parts of Coinbase’s business – a bitcoin storage tool and exchange. Coinbase launched the new user experience today, a move that takes it out of an early beta trial.
The redesign follows a busy year for Coinbase. So far, the bitcoin startup has embraced ethereum (despite criticism from some quarters of the community) and raised $10.5m in new funding from sources including the Bank of Tokyo Mitsubishi UFJ.
The company even launched trading for litecoin this summer.
In sum, those events signaled Coinbase’s shift from serving primarily as a bitcoin wallet to an exchange for digital currencies and assets – an evolution the startup actively invoked when unveiling the new dashboard.
“This launch is an early but significant step in our transformation from a wallet to a digital asset platform,” the company said in a blog post.
Disclosure: CoinDesk is a subsidiary of Digital Currency Group, which has an ownership stake in Coinbase.
Images via Coinbase, Shutterstock
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