Indian Cricket Legend Sachin Tendulkar Enters World of NFTs With Rario Investment

Sachin Tendulkar's NFTs will be available on and he will be a strategic investor with the platform.

AccessTimeIconOct 20, 2022 at 8:40 a.m. UTC
Updated May 9, 2023 at 4:00 a.m. UTC

Sachin Tendulkar, nicknamed the "God of Cricket" and one of India's most celebrated athletes, has made his first foray into the world of non-fungible tokens (NFT), partnering with digital collectibles platform Rario, according to a press release.

  • Tendulkar will be a strategic investor in Rario, an NFT platform focusing on cricket. Iconic moments of Tendulkar's life and career in the form of official NFTs will now be exclusively available only on
  • “It is exciting to see NFT technology bringing fans closer to sports, giving them an opportunity to treasure their favorite moments," said Tendulkar. "The team at Rario was committed to building a cricket community using technology in a responsible way. I am therefore happy to partner with the team, to launch my digital collectibles exclusively on the Rario platform,” he added.
  • Tendulkar is Rario's biggest catch after securing exclusive partnerships with other famous cricketers including Aaron Finch, Faf du Plessis, Rishabh Pant, Virender Sehwag, and Zaheer Khan.
  • The former captain of the Indian cricket team and all time highest run-scorer of the sport played for an unprecedented 24 years and is regarded as one of the best batsman in the history of the game.
  • Rario has secured partnerships with several cricket boards, major tournaments, and has a roster of over 900 international cricketers. Polygon Studios, and Animoca are partners of Rario. The platform has sold over 150,000 NFTs since 2021, the announcement said.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

Amitoj Singh

Amitoj Singh is a CoinDesk reporter.