Bored Ape NFT Band to Make Music With Beyoncé-, Timberlake-Linked Producers

Grammy Award-winning producers James Fauntleroy and Hit-Boy are creating the sound of Universal Music Group’s Kingship band.

AccessTimeIconSep 12, 2022 at 3:27 p.m. UTC
Updated May 11, 2023 at 6:55 p.m. UTC

A pair of Grammy award-winning producers tied to hit acts from Beyoncé to Justin Timberlake are helping to create music for a non-fungible token (NFT) band made up of Bored Apes.

James Fauntleroy and Hit-Boy, the producers and songwriters, are creating the discography for Kingship, the BAYC band created last November by Universal Music Group’s crypto culture-focused sublabel 10:22PM.

The addition of Kingship’s first producers could give the band a sound whereas before there was just an image: the non-fungible token (NFT) status symbol of Bored Ape Yacht Club. When UMG signed Kingship in November, the plans for the NFT group to start making music weren’t fully fledged.

Fauntleroy and Hit-boy will develop each Bored Ape band member’s sound. The head of UMG’s crypto sublabel was already constructing an extensive storyline, albums and metaverse concerts for the four-member team. UMG plans to sell access to the band’s output as NFTs, too.


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

Cam Thompson

Cam Thompson was a news reporter at CoinDesk.

Learn more about Consensus 2024, CoinDesk’s longest-running and most influential event that brings together all sides of crypto, blockchain and Web3. Head to to register and buy your pass now.