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Golden State Warriors’ Co-Owner to Start Fantasy Sports-Style NFT Game

The entrepreneur Nick Swinmurn’s foray into NFTs includes Gremlin-style collectibles that let owners predict outcomes in all the major sports leagues.

By Eli Tan
AccessTimeIconSep 6, 2022 at 10:01 a.m. UTC
Updated May 11, 2023 at 5:45 p.m. UTC
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Golden State Warriors basketball team co-owner, and online retailer Zappos’ founder, Nick Swinmurn, is entering the non-fungible token (NFT) game with Play Hellebore, a fantasy sports-style platform that lets users predict the outcome of professional sports games for blockchain-based prizes.

Users start by purchasing a “Siber” NFT for 0.03 ETH (around $50), which grants them access to the site. From there they can form leagues and play head-to-head matchups to win “NFT prizes, merch and unique fan engagement experiences,” according to a press release.

“Play Hellebore isn’t meant to replace traditional fantasy sports,” Swinmurn told CoinDesk. “We expect crypto natives [to be] early adopters that know the value of digital ownership, but we are also passionate about helping to educate and onboard newcomers.”

The game is just the latest addition to the larger fantasy sports NFT family. The top-heavy genre is currently dominated by Sorare and Dapper Labs, who both tout partnerships with nearly all of the major sports leagues.

Read more: Sports NFTs: How to Get in the Game

The mint for Play Hellebore opens Tuesday, and the first sports users can predict outcomes of baseball, football and soccer. The company plans to add hockey, golf, tennis and basketball integrations by the end of 2023, according to its website.

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CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

Eli Tan
Eli Tan

Eli was a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

Follow @elitanjourno on Twitter

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