Web 3 Education Platform Pitches ‘Earn While You Learn’ to Business Executives

Metacademy.xyz’s mix of crypto incentivization and education already boasts 2,000 users, founder Shelly Palmer told CoinDesk.

AccessTimeIconMay 24, 2022 at 9:54 p.m. UTC
Updated May 24, 2022 at 10:12 p.m. UTC

Cameron Thompson is a news reporter at CoinDesk.

The latest Web 3 education platform is promising “earn while you learn” for business executives who join.

Metacademy was founded by Shelly Palmer, a consultant known in crypto circles for writing a best-selling book on crypto tech and decentralized finance (DeFi) in 2021. He’s now taking that written work online and hands-on with an educational platform where users can run “engage to earn” modules that teach them the ropes.

Metacademy is hardly alone in launching educational content for crypto newcomers. From stablecoin issuers such as Circle to government institutions such as the U.S. Treasury, there’s a rush to educate the investing public on crypto and its risks. Some companies like Coinbase (COIN) even reward users with crypto for learning via their modules.

Metacademy.xyz, however, is focusing its attention on educating from the top down by targeting executives.

Metacademy’s goal is to provide free educational resources for businesses seeking to educate their employees on purchasing crypto, minting non-fungible tokens (NFT) and tapping into DeFi, according to a press release.

“I want all of my clients to be able to put their execs through [Metacademy] and give everybody an opportunity to understand what a consumer journey might look like if they were going to do an engage-to-earn project,” co-founder Shelly Palmer told CoinDesk in a phone call.

Users who signed up for the beta complete lessons on various Web 3 topics and can practice their knowledge with Metacademy’s DeFi sandbox, where they can sling simulated tokens without any of the on-chain risk.

Palmer said that soon, users who complete the site’s 14 modules will be able to mint their certification of the program as an NFT, affording them VIP access to Metacademy events and experiences.

“Ultimately we're going to really push the engage-to-earn by giving things a real value,” said Palmer.

Metacademy launched its public beta Sunday morning, with 2,000 users registered as of Monday, Palmer said.


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Cameron Thompson is a news reporter at CoinDesk.

CoinDesk - Unknown

Cameron Thompson is a news reporter at CoinDesk.

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