Luno Forges Multimillion-Dollar Partnership With London Entertainment Venue KOKO

Crypto exchange Luno announced a multimillion-dollar partnership with London entertainment venue KOKO, which has hosted performers ranging from Charlie Chaplin to Kanye West.

Luno declined to disclose the size of its investment.
KOKO will open a new "multi-format space" called The Luno for live art and crypto-focused events, such as talks on decentralizing technology, cryptocurrencies and how they are changing the relationship between music, artists and fans. It will also feature a digital gallery, according to a press release Wednesday.
As part of the agreement, Luno customers will gain opportunities for backstage access, ticket giveaways, presale tickets and queue jumping at the venue, which is located in London's Camden Town.
Ties between the entertainment and crypto industries are strengthening as each seeks to broaden their appeal to new audiences. Earlier this month, Binance, the world's largest crypto exchange, and OneOf, a non-fungible token (NFT) platform, partnered with this year's Grammy awards. And performers from across multiple genres have produced NFTs.
"Every day the relationship between crypto and music grows stronger, with blockchain innovations beginning to revolutionize the industry," Sam Kopelman, U.K. country manager at Luno, said in the statement.
Other performers at KOKO, which opens after refurbishment on April 29, have included Madonna, Prince, Stormzy, H.E.R. and Amy Winehouse.
Luno is owned by Digital Currency Group, which also owns CoinDesk.

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Camomile Shumba

Camomile Shumba is a CoinDesk regulatory reporter based in the UK. She previously worked as an intern for Business Insider and Bloomberg News. She does not currently hold value in any digital currencies or projects.

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