The Dallas Cowboys of the National Football League (NFL) picked Blockchain.com as the team’s first crypto-related sponsorship.
Cowboys owner and General Manager Jerry Jones made the announcement at a press conference Wednesday. The deal comes at a time when the NFL is beginning to ease up on how teams get involved with the crypto industry.
In March, the league amended its temporary ban on all crypto and non-fungible token (NFT) deals it put in place in September, now approving sponsorship deals that don’t include the promotion of specific cryptocurrencies, fan tokens included.
A Socios deal with 13 NFL teams was announced separately on Wednesday. The Dallas Cowboys is not among the teams involved.
The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.