Dallas Cowboys Ink Deal With Blockchain.com as NFL Teams Begin Crypto Embrace

The team is partnering with the exchange as the NFL loosens its policy on which types of crypto firms can be sponsors.

Apr 13, 2022 at 6:33 p.m. UTC
Updated Apr 13, 2022 at 7:08 p.m. UTC

Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

The Dallas Cowboys of the National Football League (NFL) picked Blockchain.com as the team’s first crypto-related sponsorship.

Cowboys owner and General Manager Jerry Jones made the announcement at a press conference Wednesday. The deal comes at a time when the NFL is beginning to ease up on how teams get involved with the crypto industry.

While some have called the Cowboys' the first official crypto deal made by an NFL team, that’s not entirely accurate: The New England Patriots partnered with fan token platform Socios in November, though the deal has yet to produce any tokens.

In March, the league amended its temporary ban on all crypto and non-fungible token (NFT) deals it put in place in September, now approving sponsorship deals that don’t include the promotion of specific cryptocurrencies, fan tokens included.

A Socios deal with 13 NFL teams was announced separately on Wednesday. The Dallas Cowboys is not among the teams involved.

The Festival for the Decentralized World
Thursday - Sunday, June 9-12, 2022
Austin, Texas
Save a Seat Now

DISCLOSURE

Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG.

CoinDesk - Unknown

Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

CoinDesk - Unknown

Eli is a news reporter for CoinDesk. He holds ETH, SOL and AVAX.

Trending

1
CoinDesk - Unknown
First Mover Asia: Bitcoin Dominates but Altcoins Lurk

Although Terra's collapse has raised existential questions about the future of DeFi, some traders appear to be preparing for a return to altcoins; BTC remains rangebound below $30,000 in Tuesday trading.

Although Terra's collapse has raised existential questions about the future of DeFi, some traders appear to be preparing for a return to altcoins; BTC remains rangebound below $30,000 in Tuesday trading.

CoinDesk - Unknown
2
CoinDesk - Unknown
NEAR Protocol

CoinDesk - Unknown
3
CoinDesk - Unknown
MOBOX

CoinDesk - Unknown
4
CoinDesk - Unknown
Moonriver

CoinDesk - Unknown