Former European soccer icon David Beckham has been named global brand ambassador for DigitalBits Blockchain, an open-source blockchain on which any asset can be tokenized, including NFTs (non-fungible tokens), sports teams and other brands.
- The relationship with Beckham will help spread DigitalBits’ blockchain use to consumers and various global organizations, according to a statement. Additionally, Beckham will launch a series of NFTs and other blockchain-based digital assets that will be minted on DigitalBits blockchain.
- Beckham has a digital following of more than 138 million people around the world, according to DigitalBits.
- Crypto companies, particularly exchanges, have signed a slew of major professional athletes to become spokespeople and ambassadors in a bid to increase awareness of their services.
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