FTX Hires Former WB Gaming Exec to Lead Gaming Partnerships

Steve Sadin comes to the company from the gaming arm of Warner Bros.

AccessTimeIconMar 10, 2022 at 7:27 a.m. UTC
Updated May 11, 2023 at 6:00 p.m. UTC

FTX has hired former WB Games executive Steve Sadin to run its new gaming partnerships department.

  • Sadin will be responsible for helping developers integrate digital assets into their games or launch tokens, the company said Thursday.
  • FTX established the dedicated gaming unit in February.
  • “We’re putting players first and creating open economies powered by the blockchain that grant players true asset ownership,” Sadin said in a press release. “We’re making it possible for developers to create in-game assets that players will pass down to their future grandchildren.”
  • During his time at WB Games’ Boston studio, Sadin launched “Game of Thrones: Conquest.” In earlier roles, he was involved in a number of hit games and worked with well-known franchises like Batman, WWE and The Walking Dead.
  • In January, FTX launched a $2 billion venture fund run by Amy Wu, formerly of Lightspeed Venture Partners. Part of the fund’s remit is to invest in crypto gaming projects.
  • Before he was at WB Games, Sadin was a vice president at Sega, responsible for the company’s free-to-play Sonic games.
  • Gaming giant Ubisoft included NFTs alongside “Ghost Recon: Breakpoint,” but they were met with a lukewarm reception from fans with on-chain data suggesting that the company has only sold a few hundred dollars worth of the themed non-fungible tokens (NFT).


Please note that our privacy policy, terms of use, cookies, and do not sell my personal information has been updated.

CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

Read more about