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Shake Shack Offering Bitcoin Rewards for Customers Using Block’s Cash App

Shake Shack Offering Bitcoin Rewards for Customers Using Block’s Cash App

Shake Shack Offering Bitcoin Rewards for Customers Using Block’s Cash App

The burger chain is testing customer demand for cryptocurrency options, especially among its younger clientele.

The burger chain is testing customer demand for cryptocurrency options, especially among its younger clientele.

The burger chain is testing customer demand for cryptocurrency options, especially among its younger clientele.

By Michael Bellusci
AccessTimeIconMar 4, 2022, 2:24 PM
Updated May 11, 2023, 5:57 PM
People walk past a Shake Shack Inc. restaurant during a media tour of the Jewel Changi Airport in Singapore, on Thursday, April 11, 2019. The Jewel is a new mega-attraction at Singapore's Changi Airport and will open its doors to the public on April 17. Photographer: Wei Leng Tay/Bloomberg via Getty Images
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Popular burger chain Shake Shack (SHAK) is running a promotion in which customers can receive bitcoin as a reward for purchases made using Block’s (SQ) Cash App. Shake Shack confirmed to CoinDesk the details of the promotion, which was first reported by The Wall Street Journal.

  • Customers will receive 15% of their purchase back in the form of bitcoin on any Shake Shack purchase made with Cash Card, which is a debit card available to Cash App users, as well as by buying items via Cash Boost, a rewards program available to Cash Card members.
  • Shake Shack is trying to see if it can attract younger customers with the crypto rewards, as well as gauge customer demand in general for cryptocurrency options, executives told the Journal. So far, the company hasn’t seen demand to make purchases in cryptocurrencies.
  • The promotion will be available through mid-March.
  • Shake Shack posted total revenue of $739.9 million in 2021, up 41.5% versus the prior year, according to its latest financial results. The burger chain has over 240 U.S. locations and over 125 internationally.

UPDATE (March 4, 17:10 UTC): Updated to include confirmation from Shake Shack and remove 'report' from headline.

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CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

Michael Bellusci

Michael Bellusci is CoinDesk's crypto reporter focused on public companies and digital asset firms.

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