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Manchester City Soccer Club Signs Deal With Crypto Exchange OKX

The partnership gives OKX a presence at the English Premier League champion's Etihad Stadium.

By Jamie Crawley
AccessTimeIconMar 4, 2022 at 11:06 a.m. UTC
Updated May 11, 2023 at 7:14 p.m. UTC
Manchester City's Etihad Stadium
Manchester City's Etihad Stadium
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Cryptocurrency exchange OKX, formerly OKEx, has secured a multiyear partnership with English Premier League champion Manchester City.

  • The deal is OKX's first foray into soccer sponsorship and will see the exchange's branding featured at the Etihad Stadium, Man City's home.
  • The two parties will be exploring additional projects together, OKX announced Friday.
  • Terms of the agreement weren't disclosed. Manchester City didn't respond to a request for comment, and OKX declined to comment.
  • Sponsorship deals between sports teams or events and crypto firms have become more frequent in recent months. In February, local rival Manchester United signed a sponsorship agreement with Tezos reported to be valued at £20 million ($27 million) a year.
  • Seychelles-based OKX has more than 20 million users worldwide and is the world's second-largest crypto exchange by spot trading volume, according to data from CoinGecko.
  • In addition to being champion in three of the past four seasons, Manchester City is now on top of the Premier League table and is competing in the latter stages of the UEFA Champions League and the FA Cup.
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    • Read more: Two European Soccer Clubs Cancel Sponsorship Deals With Bitci: Report

    UPDATE (March 4, 12:20 UTC): Adds response from OKX.

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    CoinDesk is an award-winning media outlet that covers the cryptocurrency industry. Its journalists abide by a strict set of editorial policies. In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. The Bullish group is majority-owned by Block.one; both companies have interests in a variety of blockchain and digital asset businesses and significant holdings of digital assets, including bitcoin. CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence. CoinDesk employees, including journalists, may receive options in the Bullish group as part of their compensation.

    Jamie Crawley
    Jamie Crawley

    Jamie Crawley is a CoinDesk news reporter based in London.

    Follow @JamieCrawleyCD on Twitter

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